lokova pr
public relations
A Creative
Communications Firm
COMMUNICATIONS
STRATEGY
01
A communications plan enables you to effectively deliver information to appropriate stakeholders. The plan will identify the messages you need to promote, to whom you're targeting those messages, and on which channel(s). Communications plans can be used in times of crises, but they are also used when pitching new initiatives or launching new products.
02
MEDIA
RELATIONS
Media Relations is an aspect of public relations. The terms are not
interchangeable as media relations focuses solely on the relationship
between the company and the media. They use different media outlets and coverage to tell the company’s story, rather than directly engaging with the publics and key stakeholders.
03
STRATEGIC
PARTNERSHIPS
In a strategic partnership the partners remain independent; share the benefits from, risks in and control over joint actions; and make ongoing contributions in strategic areas. Most often, they are established when companies need to acquire new capabilities within their existing business.
AFFILIATE
MARKETING
04
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of performance-based marketing where the commission acts as an incentive for the affiliate; this commission is usually a percentage of the price of the product being sold, but can also be a flat rate per referral.
ABOUT LOKOVA PUBLIC RELATIONS
Our team is comprised of publicists, social media and influencer specialists, and we immerse ourselves in the industries in which we specialize. This niche expertise allows us to not only be a resource to clients, but to regional and national media; unlike agencies who push information to journalists, BPR fosters a two-way dialogue, and creates long-term relationships that benefit our partners.
“Working with Lokova has changed my companies life, they have been able to attract the public eye to my company in a positive uplifting way and I encourage everyone to give their strategies a try.”
MARK SIMMONDS
contact@lokovapr.com
LOKOVA PUBLIC RELATIONS / © 2023
1200 W. 7th Street Los Angeles, CA 90017